Our story

Crafted for the journey. Built for modern lives.

The story

Made close to the person who wears it.

Manela is genuine leather boots, fine wool hats, and jackets for people who want the piece to last longer than the season. We sell it ourselves from Selma, Texas, so the price on the page is the price.

  • Your real size Boots are true to size. Hats follow the centimeter size on the product page, with a 3.74 inch brim and a fully lined interior.
  • Materials you can feel Full-grain genuine leather. Hats in 100% fine wool felt. Nothing here is a season of coated fabric.
  • A free first exchange If the size is off, the first exchange in the United States is free. We email the label.

01

Small-batch craftsmanship

Each run is a short one. That is how the leather and the felt stay consistent, and how a size we cut is a size we can stand behind.

02

Full-grain genuine leather

Boots and jackets are 100% genuine leather, full grain. On day one it feels structured. With wear and body heat, it eases into your shape.

03

Fully lined wool hats

Every hat is 100% fine wool felt, fully lined, with a 3.74 inch brim. The size on the page is your head measurement in centimeters.

04

Selma, Texas

We operate from 17263 Lookout Rd, Selma, Texas 78154. Orders ship from here. There is no shop floor to visit. The site is the store.

The price

The price on the page is the price.

Traditional western retail

The tag price passes through several hands. Each one adds a markup.

  • Maker's price
  • Showroom and a sales rep
  • Store rent and a second markup
  • The number on a shop tag

Manela direct

We sell it ourselves from Selma. The price on the page is the price.

  • Small-batch, sold by us

The lengths show how many steps sit between making and the tag. They are not a dollar quote.

See it on the page.

If you want the fit in more detail, the size and care guide walks through hats, leather, and the free first exchange.

Women's boots Cowboy hats Men's jackets Size & care guide